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The Ask: Expand TV Land's social media presence to TikTok
The Challenge: The network's programming consists of shows that aired decades before most TikTok users were even born.
The Solution: Leverage the element of nostalgia, internet meme culture, and the cross-generational appeal of classic sitcoms to connect with Gen Z and Millennial audiences
Results: Obtained more than 60k followers and 1.1 million post likes in less than two months
recontextualizing series content according to meme formats
golden girls astrology series
Across TikTok, #zodiac and #astrology have amassed more than 76.2 billion and 58.3 billion video views, respectively.
Idea: Tap into Gen Z's interest in astrology through the cross-generational appeal of The Golden Girls
Results:
4.5 million views and 741k likes
189k saves and shares
37% of viewers in the 18-24 category
#7 most-viewed TikTok across all Paramount properties in February 2023